Rudolf Dassler
German businessman, founder of Puma
German businessman, founder of Puma
1974
52 years ago — 76 years old
Business Leaders
Germany
Founded the sportswear company Puma SE, establishing a global brand in athletic footwear and apparel. The brand gained recognition for innovations in sports technology and stylish designs. Prior to founding Puma, collaborated with brother Adolf Dassler to create the Adidas brand but later split to start Puma independently. Developed a strong identity for Puma that appealed to athletes and fashion enthusiasts alike. The company became a key player in the competitive sports industry.
Founded Puma SE
Developed iconic athletic footwear
Created a strong sports brand identity
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