Wally Olins

Businessman and branding expert

Wally Olins - Businessman and branding expert
Born

December 19th, 1930
94 years ago

Died

April 14th, 2014
11 years ago — 83 years old

Category

Thinkers & Philosophers

Country

United Kingdom

Links & References

A prominent businessman and academic, contributed significantly to the field of branding. Founded the brand consultancy Wolff Olins in 1965, and worked with numerous high-profile clients, including British Airways and Orange. Authored several influential books on branding, exploring the relationship between corporate identity and consumer perception. Served as a professor of branding at various institutions, providing insights into brand strategy and corporate identity.

Founded Wolff Olins

Consulted for British Airways

Authored 'Wally Olins: The Brand Handbook'

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