Wally Olins
Businessman and branding expert
Born
December 19th, 1930
94 years ago
Died
April 14th, 2014
11 years ago — 83 years old
Category
Thinkers & Philosophers
Country
United Kingdom
Links & References
A prominent businessman and academic, contributed significantly to the field of branding. Founded the brand consultancy Wolff Olins in 1965, and worked with numerous high-profile clients, including British Airways and Orange. Authored several influential books on branding, exploring the relationship between corporate identity and consumer perception. Served as a professor of branding at various institutions, providing insights into brand strategy and corporate identity.
Founded Wolff Olins
Consulted for British Airways
Authored 'Wally Olins: The Brand Handbook'
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