Wally Olins

Businessman and branding expert

Wally Olins - Thinkers & Philosophers born December 19th, 1930
Born
Died
Category

Thinkers & Philosophers

Country

United Kingdom

Links & References

A prominent businessman and academic, contributed significantly to the field of branding. Founded the brand consultancy Wolff Olins in 1965, and worked with numerous high-profile clients, including British Airways and Orange. Authored several influential books on branding, exploring the relationship between corporate identity and consumer perception. Served as a professor of branding at various institutions, providing insights into brand strategy and corporate identity.

Founded Wolff Olins

Consulted for British Airways

Authored 'Wally Olins: The Brand Handbook'

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