William Bernbach
American advertising executive, DDB co-founder
Born
Died
1982
43 years ago — 71 years old
Category
Thinkers & Philosophers
Country
United States
Links & References
An influential advertising executive, co-founded DDB Worldwide in 1949, which revolutionized the advertising industry with its innovative, creativity-driven campaigns. Played a crucial role in elevating the role of art direction and copywriting in advertising. The campaign for Volkswagen's Beetle was a significant milestone, showcasing the power of simplicity and wit in marketing. Advocated for the integration of creativity and strategy in advertising, influencing future generations of advertisers.
Co-founded DDB Worldwide
Created iconic Volkswagen Beetle campaign
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