William Wrigley Jr.
American businessman, founded Wrigley Company
Born
Died
1932
93 years ago — 71 years old
Category
Business & Entrepreneurs
Country
United States
Links & References
Founded the Wrigley Company, which specialized in chewing gum production and became a major player in the confectionery industry. Established a successful marketing strategy that included offers of prizes with the purchase of gums. Expanded product lines to include popular brands such as Juicy Fruit and Doublemint. Originally started as a soap manufacturer before shifting focus to gum. By the early 1900s, led the company to become the largest chewing gum manufacturer in the world.
Founded Wrigley Company in 1891
Developed popular gum brands like Juicy Fruit
Innovated marketing techniques for products
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