Economics & Industry

New Coke launched, backlash ensues swiftly

Coca-Cola introduced a reformulated beverage, dubbed 'New Coke', aiming to achieve a sweeter taste similar to rival Pepsi. The change invited fierce criticism from loyal customers, many expressing outrage over the discontinuation of the original formula. Within days, protests emerged and public sentiment turned heavily against the new product. Realizing the backlash was overwhelming, Coca-Cola reversed course and reinstated its classic formula, rebranded as 'Coca-Cola Classic' in under three months after an unprecedented public outcry.

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