Historical Events tagged with "branding"
Turns out history loves a label—battles, breakthroughs, and the occasional disaster, all neatly tagged for your browsing pleasure. Because sometimes you just need every weird invention in one place.
Name Change from CTR to IBM
The Computing-Tabulating-Recording Company rebranded as International Business Machines Corporation, marking a significant shift in the identity and scope of the company. Founded in 1911, the company had been focused primarily on time recording and punch card machines. Under the leadership of Thomas J. Watson, the new name reflected an ambitious vision to expand into broader business solutions and computer technology, setting the stage for future innovations. This transformation took place in New York, a city that was becoming a hub for technological advancement.
Continue ReadingBrad's Drink Becomes Pepsi-Cola
Caleb Bradham, a pharmacist from New Bern, North Carolina, rebranded his original beverage named 'Brad's Drink' to 'Pepsi-Cola'. This change was prompted by the drink's growing popularity and the need for a more marketable name that would resonate with consumers. The name 'Pepsi' was derived from the digestive enzyme pepsin, promoting the drink's digestive benefits, while 'Cola' referred to its flavor profile. This transformation in branding set the stage for what would become one of the world's largest soft drink companies.
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