Economics & Industry

Launch of the Max Havelaar Fairtrade label

The Max Havelaar Fairtrade label is introduced in the Netherlands, aiming to offer a better deal for farmers from developing countries by ensuring fair prices and ethical trading practices. Named after a character in a novel by Eduard Douwes Dekker, the label represents a significant shift towards ethical consumerism in the global marketplace. It provides a recognizable certification for products, encouraging consumers to make informed purchasing decisions that support social justice for producers.

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