Economics & Industry

Franchised McDonald's Opens in Des Plaines

Ray Kroc opened the first franchised McDonald's restaurant in Des Plaines, Illinois, marking the beginning of a fast-food empire. Kroc, having seen the success of the original McDonald brothers' drive-in, envisioned a franchise model that would revolutionize the fast-food industry. The restaurant featured a limited menu focusing on efficiency and speed, serving customers directly from their cars. This innovative approach aimed to create a consistent dining experience across multiple locations.

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