Economics & Industry

IBM's Revolutionary Software Pricing Announcement

IBM announced a significant change in its pricing strategy, declaring that from January 1970, it would separate the pricing of its software and services from its hardware offerings. This announcement marked a pivotal shift towards establishing a distinct software industry, paving the way for developers to innovate and create applications independent of hardware limitations. The decision was influenced by the growing recognition of software as a vital segment of the technology industry, deserving of its own business model and revenue stream.

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