Paul Lazarsfeld

Sociologist and academic researcher

Paul Lazarsfeld - Sociologist and academic researcher
Born

February 13th, 1901
124 years ago

Died

1976
49 years ago — 75 years old

Category

Thinkers & Philosophers

Country

United States

Links & References

An Austrian-American sociologist who significantly contributed to the field of sociology and communication studies. Played a pivotal role at Columbia University where established the Bureau of Applied Social Research. Developed influential theories in audience research and social influence, including the two-step flow of communication. Conducted landmark studies on the impact of media on public opinion. Authored various seminal works that influenced both sociological theory and research methodologies.

Established the Bureau of Applied Social Research

Developed the two-step flow of communication theory

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