Paul Lazarsfeld
Sociologist and academic researcher
Born
Died
1976
50 years ago — 75 years old
Category
Thinkers & Philosophers
Country
United States
Links & References
An Austrian-American sociologist who significantly contributed to the field of sociology and communication studies. Played a pivotal role at Columbia University where established the Bureau of Applied Social Research. Developed influential theories in audience research and social influence, including the two-step flow of communication. Conducted landmark studies on the impact of media on public opinion. Authored various seminal works that influenced both sociological theory and research methodologies.
Established the Bureau of Applied Social Research
Developed the two-step flow of communication theory
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