Josiah Wedgwood

A prominent English potter established the Wedgwood Company in 1759. This company became renowned for its high-quality pottery and innovative designs. Introduced new techniques, including Jasperware, which was characterized by its matte finish and detailed reliefs. The successful marketing strategies contributed significantly to the expansion of the pottery industry. Actively involved in social reform and promoting the abolition of slavery through the use of distinctive advertising, also played a key role in the development of modern marketing concepts.

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Jiří Antonín Benda

Born in 1722, a prominent Czech composer, violinist, and Kapellmeister. Developed a significant body of work in the 18th century, particularly in the realm of opera and orchestral music. Benda's contributions to music include a series of operas that reflect the traditions and styles of the time. His most notable works encompass a blend of dramatic narratives with innovative musical structures. Served at the court in Berlin, where compositions gained recognition and were performed extensively throughout Europe. Benda's influence persisted beyond his lifetime, particularly in the context of early classical music.

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Friedrich Wilhelm Marpurg

Born in 1718, this German composer and music theorist significantly contributed to the development of music criticism and theory during the 18th century. Marpurg published several important treatises, including 'Abhandlung von der Fugen' and 'Historisch-kritische Einleitung in die Musik'. His work combined theoretical analysis with practical guidance for composers and musicians. He also served as a music critic, engaging with the musical community and influencing the perception of contemporary compositions. In addition to writing, he composed works of music, significantly contributing to the Baroque musical tradition.

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